With a love for denim and the utilization of traditional weaving and dyeing processes, Pure Blue Japan, or PBJ is a Japanese denim brand that reaches back into history to create unique and rare denim for the future. Designer Ken-ichi Iwaya has been making denim goods since 1997, often with all natural indigo plant (indigofera) based dyeing processes and whose leaf makes up their logo & adorns each of their garments! The wide array of textures, colours and weights PBJ produces, offer a beautiful view into just how versatile indigo and denim truly can be.